Process
Nine stages. None of them skipped.
This is the actual sequence, not a simplified version of it. Every stage exists because skipping it has cost us or a client something before.
01 — Discovery
We start with the business, not the design brief — what the project needs to accomplish, and for whom.
02 — Research
Competitive review, audience context, and anything specific to your industry that should shape decisions later.
03 — Strategy
Positioning and priorities set before any visual direction — the point where scope disagreements get resolved early.
04 — Wireframing
Structure and content hierarchy, deliberately undesigned, so layout decisions get tested before visual polish disguises them.
05 — Design
Full visual design system, applied consistently across every page and state, reviewed against the strategy set earlier.
06 — Development
Production-ready code, built section by section, reviewed against the approved design at each stage.
07 — Testing
Cross-browser, cross-device, accessibility, and performance checks — before launch, not discovered after.
08 — Launch
Deployment handled carefully, with a rollback plan, not treated as an afterthought once development ends.
09 — Maintenance
Ongoing support after launch — the studio doesn't disappear the day the site goes live.