Journal

Notes on the work as we do it.

Short, specific pieces — not a marketing blog. Written when we have something worth saying, not on a schedule.

• Development·June 2, 2026·5 min

  Why We Don't Separate Design From Development

  Most studios hand a project from a design team to a development team. We think that handoff is where craft usually goes missing.

• Design·May 14, 2026·4 min

  The Case Against Card-Grid Portfolios

  The default portfolio format — a grid of equally sized project cards — treats a three-week project and a two-year one identically. That's a cost, not a neutral choice.

• Performance·April 22, 2026·6 min

  What Actually Slows Down a Website (It's Rarely What You Think)

  Teams often optimize the things that are easy to point at — image size, font count — while the actual bottleneck is somewhere less visible.