North Peak Fitness

A concept exploring what a gym site could look like beyond the category's default — stock photography of exertion, countdown-timer urgency, and membership pricing built like an upsell ladder.

Most gym sites oversell intensity and undersell logistics. For a new member, the real friction is usually practical: which trainer fits them, and how scheduling actually works — not motivation, which they've typically already supplied by visiting the site.

A membership site organized around trainer profiles and genuinely clear scheduling, treating trainer expertise as the differentiator rather than the building or the equipment.

We built the information architecture trainer-first, then designed membership tiers as a plain, direct comparison table instead of a tiered upsell sequence.

Next.js with Stripe handling membership billing, and a calendar-style scheduling component built as a first-class piece of the interface rather than an embedded third-party widget.

A working template for fitness brands where trust comes from trainer credibility and logistical clarity, not gym-intensity imagery.