E-Commerce Platform

The platform's checkout flow had accumulated friction over several years of feature additions — extra steps, redundant form fields, and a navigation structure that hadn't been revisited as the catalog grew several times over.

We mapped the full purchase funnel against analytics data and found the largest single drop-off concentrated in a multi-step checkout, particularly on mobile forms that required re-entering information the browser could have supplied automatically.

A rebuilt checkout collapsed to the fewest steps that still felt safe for the purchase size, paired with a navigation structure reorganized around actual browsing behavior rather than internal category logic.

We prioritized the checkout rebuild first as the highest-leverage change, shipped and measured it, then moved to information architecture for the broader catalog once the funnel data confirmed the approach.

A Next.js frontend over Node.js backend services, with a component library built for reuse so the interface could scale with catalog growth without a redesign each time a new category was added.

A shorter, more resilient purchase path built to scale with the catalog rather than requiring rework at the next growth stage.